Whether we win or lose, fearlessness is its own reward.

Success is never a guarantee for any of us. 

That stark reality can frighten and inhibit us, or it can challenge and energize us. When we commit to fearless growth, we embrace the inherent risks of business—and of life itself—and throw ourselves into a whole new way of working, leading, and interacting. 


That way is far more exhilarating and meaningful than the timid (and so-called “safe”) alternative so many choose. Whether we win or lose, fearlessness is its own reward.

Now is the perfect time to ask yourself which outdated ways of doing business you should abandon and what new operating rules you would like to adopt to better enable your fearless growth. 

To ask: What are we doing that is impeding our flexibility and speed? And, what can we do to be more adaptable, faster learning, bolder, and better at accepting and managing risk? 

Greatest Thoughts from Amanda Setili  president of strategy consulting firm Setili & Associates. 

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